What is the difference between white label and private label supplements?

For consumers, there isn't much of a difference between white label and private label supplements in categories such as vitamins, minerals, trace elements, and protein powders. However, there is a fundamental difference in terms of product ownership or copyright, even though both can be obtained through contract manufacturing.

What is the difference between white label and private label supplements?

1. Ownership of the core technology: White label supplements are products developed and designed by the nutritional supplement factory. As a retailer, you can select from the manufacturer's resources and customize production. Private label supplements are products developed by you, and the processing factory simply provides batch processing services according to your product scheme while ensuring product quality.

2. Variability in manufacturing cost control: The cost of white label supplements is beyond your control since these are products designed by the factory. You can only choose from the finished product schemes suitable for your own nutritional supplements and then transform them into products you can independently sell. On the other hand, with private label supplements, you can control costs within your expected range by adjusting the effective ingredient ratios, selecting and using raw materials, and adjusting internal and external packaging schemes.

3. There's a certain difference in the degree of product branding: White label supplements provided by nutritional supplement manufacturers are already well-developed and standardized products, with minimal input from the brand holder in terms of design concepts. These products are merely modified through labels and packaging to achieve independent retailing or wholesale. However, private label supplements are different; you can create various supplement forms such as tablets, powders, and capsules using the same ingredient ratio scheme. Moreover, you can add more brand-specific elements to them.

4. The selection criteria for supplement manufacturers differ: For white label supplement manufacturers, emphasis is placed on product design and research and development. They need to have their own team of researchers, which is a key aspect when seeking partnerships with such factories. This directly affects your space for selecting supplement products. On the other hand, when selecting private label supplement manufacturers, the focus should be on whether the equipment, workshop, process, and quality control are compatible with your own products. 

The main differences between white label and private label supplements lie in the four aspects described above. However, these differences do not affect the autonomy of the products in the sales market. You can still sell products such as vitamins, probiotics, protein powder, trace elements, and minerals according to your sales model and wholesale scheme. Customized nutritional supplement factories will provide targeted support services for both models, achieving the goal of one-stop rapid production.

Service Introduction of Custom Supplement Manufacturer China

1. Flexible options for dosage forms: The factory offers one-stop customized processing of various nutritional supplement dosage forms, including capsules, gummies, tablets, powders, and more.

2. Rapid provision of product samples: Custom supplement manufacturers in China possess rapid response capabilities for dosage form shaping, ingredient ratio adjustments, and taste flavor testing.

3. Supply of raw materials for production: Whether for white label or private label nutritional supplement contract manufacturing, the factory can provide supply services for high-quality raw materials. Direct sourcing from the origin ensures complete qualifications and stable quality, with suppliers directly delivering to the factory.

4. Design and processing of packaging materials: Customized production of product label size, content, and external packaging graphic design, including packaging bags, bottles, boxes, and other materials, can be solved in one-stop by custom supplement manufacturers.

The essential difference between white label and private label supplements lies in the ownership of the core technology. White label supplements belong to the retailer, while the latter belongs to the factory. However, Chinese nutritional supplement manufacturers provide one-stop design, development, and contract manufacturing services tailored to your tablet, capsule, gummy, and powder product customization needs.