How OEM manufacturers adapt to the ever-changing sales model

OEM manufacturers are production-oriented enterprises that undertake OEM business as their main profit model. This type of factory is widely found in clothing, wine, food, health care products, electronics and various other industries you can think of. With the escalation of competition in the industry, changes in terminal sales models, or other uncertain factors, is your business status also swaying in the wind? The seemingly considerable cake is slowly shrinking, even to the point of struggling?

Food and beverage OEM

For business owners or factory owners who specialize in OEM business, the understanding of the meaning of nouns must be more specific, profound and flexible than Xiaosi, and the difficulties of production companies are even more vivid. It is said that "a small boat is easy to turn around", but it is impossible to change the foundation accumulated over the years in an industry. Equipment, consumables, etc., are wealth and capital when the factory is in normal operation. Once the enterprise transforms, it becomes worthless and seldom cared for. It can be exchanged for real money. What's more, new equipment, new technologies, and new products are put into production, all of which need to be invested!

Clothing OEM

Based on the current situation of the enterprise and combined with market changes, how to give full play to the advantages of the OEM model to break the ice? In this regard, Xiao Si has a few immature views. If you have different opinions, Primary Four will also learn humbly.

1. Fully understand the market: In the past, OEM OEM companies basically didn't care about the sales of products, and it had nothing to do with whether customers lived or died. That is already in the past tense, and such orders are basically a one-shot deal. The current market is changing rapidly. The impact of online sales, telemarketing, live streaming, and cross-border trade on the traditional agency distribution model can be said to be traumatic. If the OEM can understand the special preference of each sales model for product customization solutions, and provide targeted OEM solutions for different sales channels, will it be easier to carry out business? Will the factory's ability to accept orders be greatly improved?

Electronic product processing

2. Listening to terminal needs: For production-oriented enterprises at the source of the industrial chain, it seems difficult to settle down to understand and listen to the needs of consumers. After all, they are not direct sellers and cannot communicate with customers or users face-to-face, but this does not mean that this job is not important. Especially in the fields of food and clothing that we are more familiar with, we don’t know whether customers like it or accept it. What’s the use of developing more formulas and patterns as an OEM factory? Another very important point is that for products that are more mainstream in each sales model or channel, if the company has the energy, it can make targeted boards and samples, and provide OEM services for small and medium-sized investors. An explosive list may become a profit growth point for your business.

Health care products processing

3. Refined OEM cooperation: Many companies have done very well in this regard, and can provide product solutions, raw materials, packaging, and agency services for necessary qualifications and procedures according to the actual situation of customers. But are these enough? If this is all right, then your salespersons are always at a loss when they receive the "selection order", always saying that the price requested by the customer is too low and the order quantity is too small to accept the order? For some professional sales companies, properly carrying out joint research and development business, the small four feel that they are also developing business for the foundry itself. Of course, the degree of risk is relatively high, and it may not be applicable to all OEM factories.

Medicinal and edible homologous product processing

Large-scale OEM processing manufacturers, based on their own workshops, equipment, and processes, extend the direction of work to the downstream appropriately. On the basis of their own hardware, through the improvement of soft power, the OEM business of finished products and new products is more flexible. Serving investors in an efficient manner, maybe your factory will have different opportunities for development.