How dietary supplement manufacturers handle visiting customers

Hello everyone, I am Susie from Pesicon. It is my mission to serve every customer seriously and attentively. Let me tell you how to better receive visiting customers, let them deepen their impression, and prepare for signing orders!

Many times when we receive customers, we put the cart before the horse and always think about taking them to eat, drink and have fun. We have never thought about how to highlight our product advantages and service standards during the reception process. Customers choose us for inspection and comparison only after screening. The main purpose of their visit is to learn more about our products and services, not just for a meal or to visit an attraction. It does not mean that we let customers If we eat well and drink well, customers will be able to cooperate with us, which is why we feel that we have treated customers well, but customers still fail to place orders.

Today we will take a look at how to receive customers as a dietary supplement manufacturer!

1. Preparation before reception

Before customers come to visit, we still need to do a lot of preparation work to lay a good foundation for receiving customers later, which will be of great help in negotiating orders in the future. Let’s take a look at what preparations a dietary supplement manufacturer needs to make before receiving customers:

1. We need to understand the customer company’s information, such as the company’s nature, scale, main products, order volume, etc.

2. In addition to understanding the customer's company information, we also need to know the number of customers visiting this time, their names, and contact information, so that we can prepare for the following matters such as airport pick-up.

3. We also need to understand customers’ interests, hobbies, and religious beliefs. Many people abroad have religious beliefs. We must pay more attention to this aspect and not offend customers.

4. After we understand the customer's company information, visit situation and customer's personal preferences, the next step is to formulate a detailed reception plan. Such as airport pick-up time, personnel arrangement, customer's food and accommodation, overall itinerary arrangement, etc., must be careful and thoughtful.

5. Before we take customers to visit, we must clean the place we visit and maintain good hygiene so that customers can see the clean side of the factory. During this period, if the customer changes the visit time, we must promptly notify the factory to prevent workers from waiting too long and causing negative emotions in the factory.

6. During the visit, learn about the customer's plan for this visit, such as what the customer's target products are, what are the requirements for delivery time and packaging, so that we can make corresponding preparations before negotiation.

7. Before negotiating, we must prepare product brochures, quotations, notebooks, calculators, computers and other items. We need to have an in-depth understanding of the advantages of our products and be able to express them proficiently in English. It is best to introduce them with PPT.

Dietary supplement manufacturers receive customers

So, after making preparations, what should we do next during the reception?

1. We must wear formal attire when receiving customers. Wearing formal attire also shows our respect for customers. We must leave a good impression on customers when we meet for the first time.

2. After we bring the customer to the company, we can inform the customer about the visit process arrangement, which shows that we have carefully prepared and attach great importance to the customer's visit.

3. If the customer requires a quotation, we can give a rough range first. When we go back to negotiate, we will give a more appropriate quotation after detailed calculation and consideration.

4. The questions, requirements, target quotations and other information raised by customers must be recorded at all times so that they can be prepared when they are mentioned again in subsequent negotiations with customers and take the initiative in negotiations.

5. After the customer visits the company and factory, we must negotiate the price with the customer as soon as possible and confirm the order, delivery date and other details. It is best to sign the contract on the spot. If the contract cannot be signed on the spot, we must be prepared for the next step of in-depth negotiations.

6. After the negotiation is completed, we can give some small gifts to the customer when they leave. It does not need to be too expensive. The customer will not want it if it is too expensive. It is just to express our feelings.

So, what should we do after we send the customer away? 

Now let me tell you how to follow up after a customer leaves.

Follow-up after the customer leaves

1. After the customer returns, we can send the product description, quotation and other information to the customer to deepen the customer's impression of us. Even if the order cannot be placed immediately, the customer can give us priority when choosing a supplier.

2. Our emails and phone calls should also be followed up in a timely manner, and all the questions and requirements raised by customers during the visit should be sorted out and sent to the customers. We can also communicate over the phone to understand how satisfied the customers are with us after their visit. How, and strive to promote in-depth discussions in the next step.

In short, since the customer has decided to visit us, it means that the customer is interested in us. However, we must maintain a normal attitude when receiving customers. There is no need to deliberately please every customer. Now foreign customers come to visit us domestically. The situation is very common. We have to analyze which customers have more potential, and we have a win-win, mutually beneficial cooperation with our customers, and it is an equal relationship. We only need to be warm, thoughtful and not rude.

We are visiting a customer from Malaysia this time. We have made sufficient preparations before and during the reception, including explaining the process of powder supplements manufacturing to the customer in detail, and also I recommended several products to the customer that were suitable for him. From the machine production efficiency, to the product packaging efficiency, to the final transportation process, he gave the customer detailed instructions. He always stood from the customer's perspective and was always able to answer various questions for the customer. Question, the customer was very satisfied during the reception and signed the contract on the spot.