Why we should pay attention to supplement packaging

There are currently many types of supplement packaging. Good supplement packaging can attract more customers and improve the level of the product itself. For dealers, it can sell more products. This is a real visual impact. Supplement packaging The amount of information on the Internet is also relatively large. What we need are real supplements. 

Why should we pay attention to supplement packaging?

Think carefully, what information can we get from supplement packaging? Is this information useful to us? What should we pay attention to when packaging? Both consumers, dealers and manufacturers need to understand these.

The role of supplement packaging

Supplement product forms include tablets, capsules, softgels, liquids, and powders. Growth in this segment is primarily driven by gummies, which are continuing to expand across all nutritional supplement categories. This requires that the supplement packaging must match the type of supplement, so the packaging has the following functions:

1. Capacity and weight

The weight or capacity of the supplement can be reflected through the supplement packaging. Almost every supplement will clearly display the content of its ingredients, allowing consumers to understand it at a glance, which can guide them in choosing health products that suit them.

2.Protect

This is the most direct effect. Packaging can protect different supplements from damage, prolong the use time of the supplements, and even maintain the color, brightness, etc. of the supplements.

3.Brand display

Each package will have the brand of the product. We can see which company produced the product. It is a publicity function for manufacturers and production companies. Of course, the important thing is the quality of the product. If the quality of the product or If the function fails to satisfy consumers, the company's brand will be damaged. This is a two-way street.

4. Standard setting

The setting of standards is reflected in the intervention of the government or the market. Good supplements and supplements that can be sold on the market will pass various certifications. For example, in China, there will be a little blue hat logo, indicating that this product can be allowed on the market. Sales, which also indirectly protects the rights and interests of consumers; and the above facts, which are also a standard. In China, the ingredients of each product are clearly defined. The content cannot be less than the specified content and cannot exceed the content. This is the standard. , which also encourages supplement manufacturers to produce according to strict standards.

5. Attraction

The editor also said above that good packaging can attract consumers to buy, because the packaging is eye-catching enough and can deepen the first impression. It is reasonable for supplements in this kind of packaging to sell well, which gives manufacturers Or a reminder for retailers or distributors, while improving product quality, they should also improve packaging so that it can match the efficacy, functions, etc. of the supplement.

Generally, the packaging will be marked with: product name, specifications, content, nutritional ingredients, usage and dosage, production date, precautions, etc. So, as a supplement manufacturer, how to design good packaging?

When considering nutritional supplement packaging, options range from generic bottles and blister packs to unique custom designs with shelf impact. Packaging can provide a brand’s unique identity and give products shelf impact in a “sea of identical products.” When selecting a packaging format, product requirements, end-user needs, market competition, etc. must be considered. Packaging is the window connecting consumers and will have a significant impact on purchasing decisions.

We often comprehensively consider our supplement packaging design based on the functions, ingredients, and even company introduction, corporate culture, and consumer groups of different products. Gummies, for example, are the largest single growth market and these products are almost without exception packaged in PET, which makes the product clearly visible. The product looks like candy, so it can also be packaged in child-resistant packaging. In contrast, products used by baby boomers need age-friendly packaging that is easy to open and read.

To sum up, we need to pay attention to supplement packaging. No matter from the perspective of consumers, manufacturers, or distributors, we will not ignore this issue. When the packaging of each of our products is beautiful At this time, the quality of the product will also improve, because only good product quality will be matched by good packaging. Peiscon is a top supplement manufacturer and will give you a satisfactory design for supplement packaging.